Glancing back, in 2010 we saw a lot of changes happening in the world of the SEO's in the year 2010. Perhaps we can say the year 2010 was a year with the most significant change in the SEO world, or, more broadly search algorithm Engine Marketing (SEM).
Some of that is quite dominant bus we call Google introduced Google Caffeine, Google Instant, Search Engine Result Page (SERP) that combines Google Local Listings and organic index, and the merger between Bing and Yahoo index. From the technical side we could also see how the webmasters and system administrators to work hard when Google announced that they will incorporate the speed of loading as a determining factor for ranking.
What will happen in 2011? Of course we are all watching carefully what we should do in 2011 to tame Google. Indeed we also can not set aside Bing and Yahoo, but with such a large market dominance, it is fair if we focused more on Yahoo and Google, hoping Bing will join glance, too.
In many ways we can not always expect that Google will be explicitly announce what will be done and taught us how to deal with it. This means we must be very clever catch hidden messages that normally thrown on various occasions.
Let us see what is provided by Google and how we use it.
Links to Your Site (Google Webmaster Tools)
Google added a few elements of information here, including "your most linked content," "who links to your content the most," and "how your data is linked."
What does it mean that information to us SEO practitioners? Deep links to internal pages, not just the homepage, is an important factor which must be increased. Information on guidelines from the link indicates that Google calculates link per domain, not per page. Anchor links remains an important factor. If you're still wasting money to buy a link, it's time you stopped.
CTR in Search Queries (Google Webmaster Tools)
We see some improvement here by displaying click-through rate (CTR) and based on the ranking based on keywords. What can we conclude from this? Here Google convey the message that he was monitoring the "click" into our website from the SERP.
From this we can conclude that if the website we have a good ranking in SERP but that had little clicks, there is the possibility of our ranking will drop. How do you respond? We must give the "first impression" that are relevant. Title and Description Meta-web pages that appear in the SERP must be relevant and can be understood and attract visitors. If we're too hard getting into the Title and Description Meta-rankings with keywords in order to get good, chances are they who see your website in the SERP nangkring not interested in clicking and ultimately your website ranking slump.
Image Mapping (Google Webmaster Tools)
Google now allows us to upload image-based XML sitemaps. With this mechanism we can give Google more detailed information about the image on our website. Now we're not just talking Alt tag, but far more widely. For example, where the position of the image is positioned and the integration of the image in the local listings.
We must better consider the placement of the image.
In-Page Analytics (Google Analytics)
Google also continues to polish the Site Overlay feature to introduce a beta version of the In-Page Analytics. With this facility we can understand how Google's "view" of our website. What is the traffic flow is only focused on a few pages? Where do visitors come mostly single web page? Links on the navigation structure or links inserted in the content?
It means we also need to consider carefully the internal CTR within our website, besides of course the CTR of the SERP.
Organic listings combined with Local Listings
If we look at the SERPs lately, we will see that Local Listings are no longer separated but combined with organic listings. So make sure that Local Listings to your website tandem.
Local Listings should contain URLs and descriptions that are relevant to the content of the website, especially the homepage. Make sure that the website we also show the same location as the address that we display on a Local Listings. Make a link to the website reviews to improve review and rating.
Social Social Social
Many webmasters are working hard to take advantage when there is news that Google and Bing takes the activity link on Twitter and Yahoo as one of the factors determining the ranking. Despite this fact the effect of activity on social media is still debated.
Nevertheless, there is no harm in building a strong network on Twitter and Facebook. Concentrate on finding that Twitter members relevant to the follow. When follwer them to follow us, greet with to follow them. For up, try to make posts attractive to get the "Likes".
On the website, make sure we take advantage of "Likes" up. Put a link on your Twitter and other social media on blogs and other media viral effect.
Do not Forget Bing
There is absolutely nothing new with Bing Toolbox, but for now he was behind the Yahoo index, make sure that he meng0indeks all pages of your website and monitor the frequency of visits crawlernya.
It may be that Bing will begin to increase its market share this year, so now's the time to start tinkering with the Toolbox. Strengthen your local listings on search engines.
Title : SEO 2011
Description : Glancing back, in 2010 we saw a lot of changes happening in the world of the SEO's in the year 2010. Perhaps we can say the year 2010 w...