If you want your website successfully climbed the top search engines you should be more careful in choosing a technique to enhance or add advanced functionality to your website. Some of the technologies that are often used for this purpose it becomes a problem of the Search Engine Optimization (SEO).
Here are some web technology development that is often used but should be avoided because memmiliki negative influence from the SEO aspect.
AJAX
AJAX is an advanced web development technologies to build an interactive website. Using AJAX technology we could include data on the web page is displayed so that visitors could interact more smoothly with the web page as response to what the visitors of the website (eg navigation, sorting or filtering data, etc..) Does not involve a data connection with the server again .
The problem is the AJAX-based web search engines make it difficult to read the content of the website so that disrupt our efforts on online marketing. One solution that may be applied is to continue to provide the HTML content that can be read easily by search engines.
Flash
Animation spectacular website that can be created with Flash technology also can be obstacles to search engine rankings. Google and other search engines is difficult to explore the content of the flash so most likely will avoid it. Google can index Flash pages, but by no means crawlernya can read and gather information necessary to the optimum. A number of other search engines did not even read Flash.
Broken Link
Sala once had nothing to do with advanced technology, but many web developers and webmasters are not patient enough to pay attention to this aspect. Make sure the links on all web pages work well. In addition to broken links on the website, we need to avoid broken links search engines, usually because we delete the web pages already indexed by search engines. If we need to remove or replace the web page, use 301 Redirect method.
Password Protection
Maybe your business model restricts access website content only for certain visitors. Portals and porn websites often use this method, where only paying members are allowed to access the website content. Although reasonable from a business side, it is important to remember that search engine crawlers are not members and do not pay so it does not have a username and password to enter. This means that all the password-protected content can not be visited, read, and indexed search engines.
If your business model requires that the content of your website password protected, akalilah by providing certain information accessible to the public, including search engine crawlers.
Frame
For certain cases the use of frames to enhance your website. If you want to visually website visitors do not move when scrolling, you can use the frame to make for only a limited section that moves when visitors make scrolling.
Even so the use of the Frame should be avoided. In principle all the content that resides in the Frame does not read the search engine. Use JavaScript to get the same effect without blocking search engines to read the entire contents of our website.
Image
The text is a very important element for search engines, while drawing on the contrary, it is not important for search engines, but it is important to the casual visitor. Is not there a saying says a picture can represent a thousand words? But the use of images that too much can interfere with search engine crawlers. If the response of our website is too slow because the image load is too heavy, crawler search engines may not read the textual content of our website, or just read a few of them.
So use the image elements wisely. Do not forget to take advantage of certain aspects of picture elements that can make more search-engine-friendly. Besides enriching textual content that can be read search engines, image elements that search-engine-friendly elements of the image also allows a good rank in a special search feature images such as Google Image.
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