Search Engine Optimization is now more popular in the acronym, SEO, has experienced a long evolution since the beginning of its popularity around the 1990s. At that time the search engine algorithms are very simple and people realize the potential of search engines as a marketing medium is relatively small, respectively. On the other hand internet literate person is also still a little, especially those who are aware of the existence of search engines as a method of effective and efficient search.
Along with the developments which are now almost everyone is looking for information they need through search engines, various types of businesses, from home-based private businesses to large corporations, realizing the potential of search engines to drain the money. Besides increasing the capacity and effectiveness of their systems to explore and save as much as possible content of the website and provide quality search results, search engines are also working hard to create a method to reduce the SEO practices are unethical, we know as black hat SEO.
The competition becomes tighter and the search engine algorithms become more dynamic. SEO becomes increasingly challenging. Boosting website to top search engines become increasingly difficult. Many SEO techniques are used effectively now have lost benefits. As your SEO practitioner should continue to monitor developments to get the latest techniques are more effective for the latest conditions. Old techniques that have expired should be forgotten, because more time and energy is wasted rather than the benefits.
Here are some of the old techniques that it's time we forget. If there is "expert" SEO that teach you to do it now, he'd better forget it too you.
1. Utilizing Meta Tags.
Leading search engine currently only looking at actual textual content as a basis for determining the ranking. Real in this case is can be seen and read by the casual visitor. The text is not readable visitors, such as Meta Tags, already a month thereafter the perpetrators of black-hat SEO in the past, and because it ignored the search engines.
The only Meta Tags are still useful is the description. Search engines use them rather than to determine your ranking, but is displayed as the description in the search results list.
2. Duplicate Content
Meduplikasi same content in different pages in order to increase page views is one of the SEO techniques that are no longer ogled by search engines. Search engines instead impose penalties severe enough to websites that do practice duplicate content.
3. Buying Links
The practice of buying links is still a lot done so far, one of the reasons is because people still see a positive effect on the ranking. But search engines are working hard to eliminate the effects of the link obtained by purchase. Search engines prefer an organic link, as a reference which confirms the quality of our website as a source of information. Links that we buy do not have this factor.
Google, and certainly will be followed by other search engines, continues to develop a more sophisticated system to detect links that are purchased through a contextual approach, where the link will be set aside dianggak unnatural. Google also employs people to examine search results and find the buying and selling practices of the link. Websites that are found selling links will be marked, and after that we can link from a website that has been marked will not be any good anymore.
4. Keyword Stuffing
Keyword stuffing is a technique where we cram as many keywords into the content of the website in the hope that search engines see it as a source of information with a high releansi keyword.
Placement of too many keywords in website content will cause the item is no longer meaningful to visitors. Modern search engines have a system sophisticated enough to examine the language. Now the search engines not only ignore but to punish websites that are found practicing this technique.
5. Link Trading
Link trading, or exchange links, lose their effectiveness as well as buying links, because links are obtained from the exchange does not reflect the true quality of our website. Links obtained by way of barter, not a reference to something of quality. Therefore, search engines are working hard to eliminate the effects of such a link is to the ranking.
It does not mean you should completely stop the practice of exchanging links, but you have to be more selective and thoughtful. You only need to exchange links with relevant websites dengak and provide benefit to your own website visitors, not to mendpatkan a high ranking. Links to websites that are irrelevant not only ignored but may cause the search engines your site is exposed to punishment.
Title : SEO Techniques Expire
Description : Search Engine Optimization is now more popular in the acronym, SEO, has experienced a long evolution since the beginning of its popularity...